Tips to Maintain a Consistent Author Brand
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“Personal brands have become anvils on which great businesses are forged”
― Bernard Kelvin Clive
Sometimes it is easy to get locked into a narrow view of what your brand means and who your audience is. With this article, we hope we can expand your vision as we look at how to maintain a consistent brand across multiple platforms from around the world.
Word of mouth has always been the best form of advertisement, and today word of mouth travels farther than ever before. Thanks to social media and other online platforms your brand can advertise anywhere from across the street to across the world. How do you harness the power of this advertisement strategy? By building a brand people can recognize and trust. And that is easier than you might think.
[bctt tweet=”Thanks to social media and other online platforms your brand can advertise anywhere from across the street to across the world. @scorpioscribes #marketing #ourwriteside” username=”OurWriteSide”]
What Are Branding Elements?
Branding elements are the aspect of your identity and marketing that will make you stand out from your competitors. Elements include your product’s identity, image, personality and more. In this case, the product is YOU. I know what you’re thinking, “No, Amanda, my product is my book. Duh.” Negative, Grasshopper. When you are marketing and networking you are selling YOURSELF. I realize that sounds… questionable, but hear me out. Can you name every single Stephen King book? Ok, maybe you can show off. But, not everyone can. I bet you would be hard pressed to find a person who didn’t know who Stephen King is. We know him. We know his voice, his style, his story. Erm, stories.
Brandanew has a fantastic post on the ten main elements of building your branding. No sense in reinventing the wheel, so when you’re done here, go read this. (Seriously, finish this post first…)
What Are the Branding Basics?
1. Colors: When someone comes across a company, the colors are the first thing they notice. Studies have shown colors do often influence consumer decisions. Choose complimentary colors to use consistently with your logo, websites, profile images and any other area consumers can “see” you. Color choices should complement the statement you are making as a brand. Not sure what colors to use? Check out this great chart on what colors say about your business.
2. Logo: In some cases, your logo may become the most recognizable aspect of your company. It becomes your calling card, so to speak. Your logo options include image-based or text-based (think Coca-Cola or Kellogg’s) or strategically chosen colors. Whichever you choose, it should speak to your consumer and create a connection with them. Your logo will be used across platforms as a profile picture or as part of your cover art on different profiles. Like the colors, it should be used consistently.
3. Voice: Maintaining a consistent brand voice is an important aspect of building consumer trust. Through articles, posts, and updates your business will form a personality that becomes recognizable. A recent article from Clearvoice explains how we can adjust our voice across different platforms while still keeping it true to our business.
Do I Really Need to Brand?
According to an article in Bizcommunity, your brand is your identity, and your identity is a promise to your customers. Author A.L. Mabry shows her audience that she takes writing seriously while promising to take them on fantastical adventures. What promise are you selling?
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