Hootsuite and Buffer: Marketing Tools for the Author
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They say that when you do what you love, you never work a day in your life. I respectfully disagree. I love to write but, while I enjoy the creation, I would gladly give the marketing aspect to someone else. Marketing is time consuming, energy draining, and it keeps me from the creative process. Yet, if I want anyone to recognize my work, it is mandatory.
Since I can’t afford (yet) to hire a publicist or personal assistant, I’ve been looking around at tools for the purpose. I found Hootsuite.com and Buffer.com. There may be more options but, so far, I am unfamiliar with them.
Both have free trial options. Hootsuite, for the standard package, runs about ten dollars a month. I can afford that. The Hootsuite free package is sufficient for most of us. It includes three profiles, analytics to give you feedback on effectiveness, content scheduling (more on that), content suggestions, lead campaigns, two RSS feed integrations, and apps that you might use on your desktop.
Content scheduling caught my eye. In one place, you can create, schedule, and implement your marketing Tweets, Facebook posts, Website posts, blogs, etc. That is exactly what I need. One place to manage my marketing without spending all my time jumping from one site to another.
Buffer has similar features but their free package is limited to one social account. At ten dollars for the ‘Awesome’ Individual package, you can easily expand to fit your needs.
As I stated in a previous column, don’t automate everything. There should still be spontaneous tweets and posts to make sure you don’t come off as a robot. Feel free to put those up-to-the-minute notices about the wonderful new cover pic or blog interview.
Just remember that the idea is to give you time to create. Too many of us get sucked into the Facebook, Twitter, YouTube vortex and it isn’t like you don’t already have life nibbling away at your waking hours. I can see using a lunch hour to do a centralized marketing update so that, when you get home and the kids are packed off to bed, you can settle in for quality writing time.
Go check them out. I know that I plan on using one when my book has a firm publishing date… so soon. It fits my needs and helps me stay on task.
[bctt tweet=”#Marketing is mandatory for #authors. @NE_Miller #MondayBlogs #writingtips #ourwriteside” username=”OurWriteSide”]
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