The 90 Day Year and Revolutionizing Goal Setting

The 90 Day Year and Revolutionizing Goal Setting
January 1, 2018 1 Comment For Authors, Writing Advice Heidi Angell

Hello Lovely Our Write Siders,

Happy New Year! Did you sit down and write out goals this year? It seems like everywhere I turn, everyone is throwing out the notion of New Year’s Resolutions. And I get it, I truly do. After all, most people “fail” at their resolutions by February.

But does that mean we should quit doing them? Or should we, perhaps, find a better way of doing them? Me, an overachiever, says we should find a better way. And I did that two years ago when I found Todd Herrman’s 90 Day Year. Full confession, I am a poor writer, so I took the free seminars that introduce the concept, and then built my own plan focused specifically on writing.

Since then, I have used it for almost all of my planning. It is amazing! The idea is to plan your year in 90 day cycles, and pick no more than three to five things to focus on during that cycle. Why? Well, three is a magical number. If your focus gets too divided chasing all the things, then none of the things get done. I combine this strategy with setting New Year’s resolutions to help me achieve my goals. So let me show you how that looks for me.



If you’ve never seen this, I don’t really remember when I first learned it, (I think my brother-in-law McKay taught me this when we planned our New Year’s Resolutions back when I was in middle school, but don’t quote me on that.) but it’s something that is taught by most business managers since the 1980’s. So, there you go.

I also follow Michael Hyatt’s advice of not setting more that 5-7 goals (again, that divided focus thing.)  I also remember reading somewhere, that it’s important to make your goals known. If you share them, it creates accountability, or something? Yeah.

My Goals for 2018 as an Author: 

  1. Publish 4 books in 2017- The Survivalist Bible Serial, Clear Angel Chronicles 3, Hell School 2, and Hell School 3. This is SMART- Specific, Measurable, attainable (probably) relevant (I am a writer, after all.) and Timely. With 4 books planned, I can focus on one book each quarter for my 90 day year.
  2. Increase my social reach by 50%. This one is a bit messy for you to see in action. I created a lovely graph in Excel (that I am not going to share, because it’s really not that lovely.) with my starting point for each of my social media platform’s current reach. I will track each stat weekly. This is specific, Measurable, Attainable, relevant, and timely.
  3. Re-release my specific previous 5 titles that fit the OWS brand under OWS as part of my partner contract. This is already in progress and shouldn’t be too difficult to finish.
  4. Expand my OWS-U course offerings by one course each semester. Ah, did you know about OWS-U? It is this awesome venture that we are doing to provide masterclasses to authors on topics that will help them grow as an authorpreneur. I am all about having at least one of my goals focused on giving back. The first semester starts in February, and I am teaching two of the five courses being offered.  
  5. Increase my book sales by 25%. I hate setting monetary goals. Truly, I do. But they are important. I probably should set this one higher, as my sales took a hit when I joined the OWS executive team back in July. But we’ve got a lot of goals going on with OWS as well, so I want to keep this attainable.

Yes, I am only setting five goals, which feels like underachieving for me, however I have also done this with OWS and really, I am kind of overachieving on that end, so I don’t want to drown myself!

Now that I have my annual goals set, I will look at those to plan my 90 day goals. My 90 day goals should focus on serving my annual goals. So, from January to March, I will pick three goals to focus on working toward.

My 90 Day Year- 1st Quarter Goals

  1. Preparing The Survivalist Bible Serial for publication– I already have the first three serials ready to go to the editor. I will focus on 2,000 words a day to get this finished up in the first 90 days.
  2. Track Social media reach– I am not going to do much on building this right now. Too much other stuff going on. So I will just focus on tracking this first 90 days.
  3. Get Angel’s Dance and Hell School: Fresh Meat re-released through OWS and onto Ingram Spark for distribution into bookstores. This actually works towards goal 3 and 5. Once they’ve been re-released through OWS-U, I can start marketing them again!

And that’s all I am doing for now. Again, the key is to break it down into manageable chunks. Now, here is the most important piece to all of this:

Work Towards your Goal Every Day

You have to work on it every day! How do I keep these goals front and center? I print them up and stick them on my wall in front of my desk. Every day, when I sit down to work, I look at those goals. I plan my work day around them. If something does not serve those goals, it gets bumped down on my priority list. If it serves those goals, it goes to the top of my priority list.

And there you have it. Suddenly, New Year’s Resolutions (and most importantly, achieving them) doesn’t seem so scary or overwhelming, does it?

Now, who’s ready to set some goals? Go ahead, let us know in the comments below! (Remember, sharing your goals helps you be accountable, right?)

We’re going to do a fun experiment with this. We’re going to check in on our goals together! So mark your calendars. April 8th, my post will be tracking my 90 day goals, and setting a new set of 90 day goals, so you can see this in action. Will you join me?

[bctt tweet=”Implement a 90 Day Year strategy in your #writerlife and watch your #writing soar! #MondayBlogs” username=”heidiangell”]

The best way to do so is to sign up for our e-newsletter at the top of the page. We’re all in this messy business of writing together, so go ahead and sign up. You will get tons of helpful tips on writing and authorprenuering.

Until next time,

Keep Writing!

Heidi Angell is a bibliophile, lexicomaniac, and wordsmith. When she isn’t writing or reading, she enjoys helping fellow authors on their writing adventures. Learn more about how Heidi at

Heidi Angell Heidi Angell is a bibliophile, lexicomaniac and wordsmith. She is the author of The Hunters Series, The Clear Angel Chronicles, and The Hell School Series. She also created Royal Prince Vince, and Creative Exercises to Inspire. When she is not reading and writing, she can be found spending quality time with her lovely family camping, hiking, swimming, or watching movies.
Leave Comment
  1. one Comment

    90 Day's Author Goal Second Quarter Check-in - Our Write Side

    […] those who recall, at the beginning of 2018, I set some very public author goals for the year using the 90 day plan. Well, life fell apart a little bit for many reasons, not the […]


It's YOUR write side, too! Let's hear it!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: