How to use Twitter to sell more books Part 2
Welcome back to part two of our series. Picking up at number four of our ‘How to Use Twitter to Sell More Books’. Bookmarket.com sent these out in an email and it caught the eye of my publisher. So glad she sent it to me. If you haven’t read the first column now is the time to catch up.
So now we start with tip number four.
- Have a great profile and cover images with a strong bio.
Pick your best pic. Maybe even have a few done professionally. You want to look like you take your craft seriously. Readers pick up on these images to form an opinion about you. Research writing profiles and bios. I see profiles as the short bit used to grab attention…3-5 sentences. Your bio is more extensive with more personal and professional information. (An article is coming up on this.) I am bad at keeping a list of everything I was lucky enough to get published. So now I am going back through my files and recreating a timeline. This information with title, date published, where published is part of your Curriculum Vitae (CV) or writer’s resume. If you get your CV in order it makes the bio easier to create.
- Use Tweetable quotes and Passages from your book.
Pick a few passages that show off the best in your story to intrigue the readers. Maybe a quick smart dialogue bit between two characters. Also look for photos that play into the character or location then add a passage about the image.
Don’t be afraid to tweet quotes (give credit). Pinterest is a great place for quotes on graphics and, remember, pictures don’t go against your word count.
[bctt tweet=”Pictures don’t go against your character count. @NE_Miller #marketingadvice #MondayBlogs #twitter #ourwriteside” username=”OurWriteSide”]
- Keep your book title short
Crystal Unicorns, Shark Bait, I tried to follow this suggestion with both my books. In social media, word count matters. Readers have a limited attention span especially on Twitter. Grab ‘em fast and Hit ‘em hard. Douglass Addams might have titled The Hitchhiker’s Guide to the Galaxy or So Long and Thanks for all the Fish if he had to deal with social media.
Short titles allow for larger, bolder lettering on book covers which reaches out from the bookshelf to grab the reader. It’s also easier for them to remember on the fly. I’m not trying to discount our readers. It’s just that life moves quickly these days and we have only seconds to get their attention.
- Get Inspiration from your favorite authors.
Authors borrow from each other. Not word for word, that would be plagiarism. But we read their works to learn style, voice, and plot. We absorb their works practically through our skins. So why not check out the way they publicize their books in social media?
Look at the Twitter feeds of popular authors and how they grab reader’s attention. The big names use publicists for a professional job (and to give them time to do creating. Oh, the luxury). These publicist know the best and quickest way to garner attention. It would be a good idea to use their tactics.
So next week, I will continue on with the last of the list. For now I am off to do some editing then I plan on using these tips to upgrade my Twitter World.