Tag: marketing

For authors, by authors, one word at a time

Diversity in Publishing and Marketing

  Many non-writing people think publishing is pretty much a linear process.¬† You submit the book; the publisher prints it. ¬†Only authors understand the myriad of decisions one makes when taking your manuscript to print, marketing that print, and the image you present to the world. With Crystal Unicorns, I started with self-publishing and a…
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October 9, 2017 1

How To Network with Bloggers to Boost Book Exposure

Last month I talked about the importance of how you go about writing a request for a blogger to review your book. As a follow-up, I wanted to take a little time and explore how to connect with those bloggers, something that will be helpful both in getting reviewers to agree to take a chance…
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September 27, 2017 0

The Art of the Blurb

Have you ever been told to send a potential agent/publisher/pa a blurb of your story? The first time I heard this, my fingernail scratched my temple. “Huh? Say what? A blurb?” I never heard of this before, so off to google I went. Here’s what I learned: most blurbs start with “When.” Blurbs are generally…
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August 14, 2017 4