Tag: branding

How to Plan a Marketing Schedule
May 28, 2017 Angells 4 Authors Heidi Angell

Hello Lovely authors! The key to success as an author: strong marketing! The first step to that is having a marketing plan. Every year, I spend from Thanksgiving until Christmas putting together my annual business plan, and one of the key elements of that business plan is the marketing.  If you didn’t do this yet,

How Authors Can Use Rafflecopter to Boost Engagement
May 21, 2017 Angells 4 Authors Heidi Angell

Hello Lovely authors! I have a lot of favorite tools to help me make an impact in my marketing strategies, but one of my favorite is Rafflecopter. It allows you to offer giveaways, build your audience, and protects you from accusations of favoritism for free. Plus, you don’t have to set up a google form,

How to Use World Building When Planning Your Marketing Strategy
May 18, 2017 Writing Advice Heidi Angell

Hello Lovely Authors, We’ve had some great posts the last few weeks on world building! From World Building: an Intro for the newer writers among us, to World Building for Specific Genres.  There will be more great posts to help you get along with your world building, but did you know that you should use world

Tips to Maintain a Consistent Author Brand
February 23, 2017 Writing Advice A.L. Mabry

“Personal brands have become anvils on which great businesses are forged” ― Bernard Kelvin Clive Sometimes it is easy to get locked into a narrow view of what your brand means and who your audience is. With this article, we hope we can expand your vision as we look at how to maintain a consistent

A Guide to Facebook Author Takeovers
February 17, 2017 Writing Advice Stephanie Ayers

Whether you have published a book or not, there are still many ways you can begin self-branding on Facebook. One of the easiest ways is through Author Takeovers. Let me clarify, an author takeover is not the same as an event. One is a networking tool, the other is a marketing tool. In brief, Facebook

Pseudonyms, Pen Names, and Nome de Plumes
October 10, 2016 Writing Advice Nancy E Miller

Mary Shelley first published her novel, Frankenstein, anonymously, presumably because nobody would accept such a book from a woman.  Many women writers of the time choose men’s names as their pseudonyms so as to circumvent this issue. Samuel Clemens picked up his pen name, Mark Twain, when he was working on a river boat.  The

Names Have Power, Even the Funny Ones
January 28, 2016 Writing Advice A.L. Mabry

“Names have power.”~Rick Riordan, The Lightning Thief If you have a blog or website of your own, odds are you spent a good amount of time choosing a name. The name you use can say a lot about you and your content with just a few, well-placed words. Blog and website names range from snarky

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