We are delighted to add another publisher to Our Write Side affiliates. Crimson Edge Press is a small press that focuses on fantasy, dystopia, and historical fiction.
Joshua Robertson, the founder of Crimson Edge, took time to answer some questions for us. You can also find answers to specific publisher questions at the end of each Wednesday Writers Wisdom.
1.Introduce yourself, if you would?
Hey, I’m Joshua Robertson, owner of Crimson Edge Press. I started Crimson Edge Press in October 2014 to provide a better publishing platform for the writing community.
I have spent years meandering in and out of writer circles, and wanted to create a small press that provided authors like myself a little more.
2.Tell us a little about the history behind Crimson Edge Press. What motivated you to
Crimson Edge initially developed under the design of a typical small press with a solid business plan to promise a healthy progression. In the past year, we have tested the waters
and found the system to offer our authors and associates a greater reach and greater royalties.
3.Do you have a mission statement? Would you share it?
Our mission is to publish quality, progressive fantasy fiction to meet the literary needs of writers. We focus on helping our writers become better, challenging them to meet
the standards of great fiction.
4.Publishing is a big business. What sets your company apart from the rest?
You can look at hundreds of presses and discover the basic structure is similar for each company. What sets Crimson Edge apart from other publishing agencies is our unique
experiences, and our approach as a company. Our team—and our authors—have scaled writing groups, social media, self-publishing avenues, and more. We have been around
the block a time or two, and have a good handle on what is effective and what is not. But, beyond that, we prefer to include new authors into the Crimson Edge family.
Publishing is a big business, and we recognize we are better equipped as a unified team than running as a lone wolf.
5.What are your goals for yourself and the company in the next 3-5 years?
Growth. We are not aiming to have hundreds of publications a year. Instead, we prefer to focus on a few, well-written works, which add value to avid readers. With that being
said, we want to discover new talent among fantasy writers, who understand writing can always improve, and very few authors will write a one-hit wonder.
Other goals include producing more quality content for authors through our podcast, The Writers Edge, offering more through our newsletter, Weekly Fantasy Fix,
and prepping our first anthology, Maidens and Magic.
6.Do you have a profile page or portfolio to help new clients view your work?
7.What is the biggest challenge you faced in launching Crimson Edge?
We have yet to face any major hiccups. Though, if I had to pick something, it would be maintaining visibility in the vast sea of independent authors and small presses.
8.How do you define success?
Success is doing what you love.
9.What has been your most satisfying moment in business?
Research would tell you most small presses crumble in their first year [or even the first six months]. We didn’t. That was relatively satisfying.
10.What social media site has been your most productive for marketing and promotion?
I have to be honest, I am not a fan of the question. Social media sites are never the answer when it comes to being productive in marketing or promotion.
11.Tell us about your bookstore.
Our bookstore is looking to grow exponentially over the next year as we bring on more authors and publish more books. We currently have our books available at
Barnes and Noble, Smashwords, & Amazon. Crimson Edge plans to open up more distribution options in the near future.
12.If you could apply one famous quote to sum up your dream, what would it be?
“Look closely at the present you are constructing. It should look like the future you are dreaming.” ~Alice Walker
13.What advice do you have for new writers?
This is the same advice I have given in many interviews, and I have yet to find better advice; keep writing.
14.What is the future of writing?
I am afraid this is a question which could get me in some hot water, because I often see the opposite of what I would prefer. I would hope the future of writing would
reflect the history of writing. I would like to see stories told with a message, which causes a reader to grow and learn indubitably about themselves and their own
existence. Writing should be eloquent, fervent, and heartrending. Every story should leave its mark on the minds, hearts, and souls of those who read them.
15.We see that there is a blog on your site. What do you use your blog for? Is the content created in house or do you accept submissions?
The blog is truly used as an open marketing source for writers, whether affiliated with Crimson Edge or otherwise. We frequently will partake in blog tours, promotional
events, or present a featured story on our blog. Interested parties can send their inquiries to firstname.lastname@example.org.
16.Give us your elevator pitch. What can you say that will convince our subscribers to submit to your press?
Crimson Edge is seeking serious writers. We know you have crafted your manuscript with blood, sweat, tears, and coffee stains. We know you have written, edited, and
rewritten until your eyes were bloodshot and your fingers were calloused. We know you have battled your darkest demons while shunning those who showered you with
false praise. Be forewarned, we will do the unthinkable. We are going to ask you to go one more round. Crimson Edge aims to have your tale stand against the test of time.
If you want to take an adventure of a lifetime, then submit your manuscript to our press.
17.What do you look for from a manuscript? How do you decide what to publish?
Submissions are first received by our Acquisitions Editor, who reviews the manuscript for content, development, and the potential of the proposal/author. We are looking
for manuscripts which would complement our current publications and reach our target audience.
18.Do you charge to publish anyone? How are royalties decided?
We do not charge our authors to publish them. Royalties for our authors are above-average for the industry standard.
19.What does Crimson Edge Press provide for an author? Is marketing part of your publishing plan?
Crimson Edge provides detailed, editing services [developmental, copyedit, & proofreading], custom cover design, social media goodies, distribution channels, access to
specialized blog tours, writing groups, and promo groups. Though, every small press requires the author to have some accountability in marketing, Crimson Edge does
the majority of the legwork of marketing. The writer needs to focus on writing.
COMING MARCH 8, 2016
As you can see, Crimson Edge Press follows the same sense of giving and growth as Our Write Side does. We know they will be a great addition to the site and make a wonderful affiliation for our writers and readers alike.
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