The Power of Social Media: How to Find Readers for Your Genre
If there’s anything to know about being a writer, be it traditional, self-published, or hybrid, there is always going to be some marketing involved when you decide to hit ‘publish’ on your craftsmanship. In this day and age, we’re often spending our time on Facebook, Twitter, Instagram, and everything in between—but there is definitely a right and wrong way to take advantage of it in order to boost your sales and get people to listen to your cries of ‘hey, look at me, I’m awesome!’
Picking and Choosing
Social media has always been a place to connect with others, and it’s highly important to find the right platform to achieve that, especially with others that share not only your interests, but some potential to gain readership and boost your growing fan-club. There are many platforms to choose from, so how do you choose the right one?
Do you like posts that allow you to create separate pages, groups and make several connections through them while also boosting your stats from one main account? Definitely go for Facebook.
Maybe you’re the type that likes to get your status updates straight to the point in one quick run. Twitter’s updated 280 limit posts will probably get the job done for you!
Or maybe you’re the kind of person that loves to post a lot of pictures and spill all the details on how you took your shots and where to find the best lighting/descriptions! Instagram is your go-to platform.
Beyond them, there are also popular sites like Tumblr, Pinterest, even Goodreads. The amount of promotion you could put towards your work by combining these sites is almost endless!
There are many tips and tricks that are provided on entrepreneur.com and sproutsocial.com, and it’s note-worthy to take advantage of their effects.
How to Promote Yourself
This is always the most difficult aspect of working on social media—finding the right way to market. It’s also highly dependent on your status as an author.
Are you self-published or working with a small press? In my experiences with self-publishing, I find that you will get bang for your buck, as you get to keep most of your royalties from your sales, but you will have the most difficult time marketing, because anyone can self-publish, and it is harder for your book to stand out if you don’t have a strong following. There is also the use of paid ads on both Facebook and Amazon, but I tend to hear mixed reviews, and have never attempted them myself.
What about traditionally published? Surely, that’s the easier route since you’ll have a lot more covered by your publishing house. Wrong. You have to continue to perform excessive marketing on social media in order to make your sales, for less royalty output despite your name being more likely to be picked up by further rights such as film or media. Some people actually switch back to self-publishing due to these complications, and some are lucky enough to find their big break there.
And then there’s hybrid, true to the word—you get the best of both worlds. The royalties of self-publishing while being produced by a publishing house. Of course, marketing will still be required here.
No matter what method that you choose to walk the line of a dignified author, you’ll often find that you need to put your foot forward, kick open that front door, and scream at your readers ‘buy my book!’
Want some tips on what you should go for in more detail when choosing that field? Check out this link!
Finding Your Niche
The biggest advice that I can give to any author starting out on promoting on social media is to find your right method of work, and you never know what works until you play around with what interests you.
I’ve found that my most effective niche is being interactive to a crowd that shares the same interests that I do: video games, characters, anime, and fantasy in any shape and form, which is primarily where my loves lie. It helps to draw attention to yourself through what you love most, and it helps you discover what your audience expects from you.
When you write romance, for example, you can use your genre to your advantage by promoting yourself more sweetly, whereas if you wrote paranormal or mystery, you could craft yourself to fit a darker mold. Personally, mine is a blend of the two, as fantasy is one of the more limitless genres to work through, and there are plenty of options on how to mold it.
Finding your niche is never easy, but playing with your blacks and whites in your favorable interests will act as the guide down Author Avenue! And if ever you need further guidance, tune in to “Our Write Side” and check out the previous and upcoming blog posts from our contributors to the fray!
Shakyra Dunn, fantasy author, can’t stray away from the impression that there is always an adventure around every corner! When she isn’t playing the role of the Creator, she is marching through the worlds of her favorite video game characters or taking drives around her city to see the sights. Born in Chicago, Illinois, she currently resides in Cedar Rapids, Iowa, striving to experience more than the little town.
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