Diversity in Publishing and Marketing
Many non-writing people think publishing is pretty much a linear process. You submit the book; the publisher prints it. Only authors understand the myriad of decisions one makes when taking your manuscript to print, marketing that print, and the image you present to the world.
With Crystal Unicorns, I started with self-publishing and a severe lack of marketing knowledge. My next, Shark Bait (due out May 19, 2017) garnered the attention of a publisher and they educated me in the ways of social media above and beyond. Research played a BIG part…both on their part and mine. Knowledge is confidence.
I’ve read authors should pursue a hybrid form of publishing- traditional publishing for those projects you find a home for and self-publishing for other works. Often the self-published works are priced to encourage sales and increase name recognition. This sounds doable. And for each piece you self-publish, you direct the reader to your other works. I tend to write novels but I have a fair share of shorter pieces. Creating a collection of stories is a great way to display the diverse nature of your talent.
Pictures convey more than words and don't hurt your @twitter character count. #writingtips… Click To Tweet
If your work includes diverse characters or settings, build that into your description. Include pictures of the settings so as to invite the reader into the world of your creation. Use your imagination. Pictures convey more than words and, remember, pictures don’t count against word count on Twitter.
Ask the people who assisted you in your research to help spread the word on their social media. Request for them to ask their friends to do the same. Keep your mind open to new ways to market your work.
Try getting reviews or blog interviews from sites connected to your subject matter. And remember, these people are approached often for their participation. Make your request unique. Offer a copy of your work. Reviewers/Interviewers are more likely to give you exposure if they see you handled your subject matter well.
As you see by the images throughout this post, the publishing world is not exceptionally diverse. Traditional publishers play to marketing research to determine potential sales. I do not know the answer to creating greater diversity but I have seen increased requests from agents for more diverse characters and situations. That gives me hope. If we celebrate what makes us unique then we are more apt to see what we all have in common.