Guest Posting: Why Do You Have to Try It?

Guest Posting: Why Do You Have to Try It?
July 15, 2017 No Comments » OWS Features, Special Feature Melinda Harmon

When you are a new blogger, you make sure you write quality content for your own blog, in the hopes that your traffic will increase. Sometimes, that does not happen and can leave a blogger very despondent. What you might not know, is that some bloggers write for other blogs without getting a cent for it. It might sound ludicrous at first, but there are some benefits to writing guest posts. Many new bloggers feel like it is a waste of time writing for someone else’s blog that is already successful, but there is a method to the madness.

When you write for another blog that already has a strong following; you are indirectly marketing your own blog. If your traffic seems to not be growing and your content is already of a high-quality, maybe your blog just needs to be discovered by new viewers. Usually, when you write for another blog, you will get some recognition for the post. The blog, which already has a strong following, will ensure your post be seen by a lot more people and this is how you gain more visitors to your own blog. Here is why you should try guest posting.

Traffic increases

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As mentioned above, you will be able to directly link your blog on an well-known website. From there, you have the chance of gaining more traffic to your own site. Make sure your content is of a high quality and does not contain any grammar mistakes. When I want to correct my grammar, I simply look for a grammar correction website and run my content through it. Also, ensure that your post is adding value to the readers of the website, so that they may search for your blog in the hopes of finding more valuable information.

Relationship building

There is something very valuable in networking with other successful bloggers. If you are constantly adding value to their blogs, you start building a relationship. Blogging can become a frustrating and lonely job, but when you build relationships with others, you are less likely to feel alone. You are also in a position to get some advice from these bloggers, which can only be beneficial for your own website. You might build a partnership with other bloggers and it becomes a beautiful thing in the end. Do not see your competition as enemies, because there are enough online readers for every blog. Instead, build relationships that benefit both parties.

[bctt tweet=”Do not see your competition as enemies. #writerslife #writingtips” username=”OurWriteSide”]

Improve your skills

It may seem counterproductive to write your best for another blog, but we do that anyway. It might be that we want to impress the blogger and the viewers, but these skills cannot be unlearned. You will go to extra lengths to do a free grammar correction and have your work proofread because you want to be viewed as professional. This will indirectly cause you to write better content for your own blog. When you are writing, it is seen as practicing your skills. Any opportunity to write more should be exciting for a blogger. Writing multiple guest posts will help you become a better writer.

Brand building

If your blog is new and not many people know about it, writing on other sites will advertise your brand. You want to be seen as many times as possible on the web, and this is a great way to build your brand. Every reader on that blog would have seen your brand and even if only a few of them visit your own blog, you would have still created brand awareness to everyone that read your post. If your blog only has 100 followers, but you are writing guest posts for a blog that has 10, 000 followers, you have a better chance of having your blog seen by more online viewers. You need these high audience numbers to see your brand a few times to create brand awareness for your blog.

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Conclusion

See guest posting as a fun job instead of letting it become just another thing you have to do. By writing for other blogs, you are working on your own, even if it does not feel that way in the beginning. With time, you will see your traffic increasing as a direct link to your guest posts. This way, both parties are benefiting and your blog gets free advertising. It is also important for a blogger to enjoy writing and it does not matter who you write for. Practicing is one of the most important things to do as a writer, because you can only improve. The valuable lessons you learn through guest blogging would benefit you on your own blog. Continue to update your own blog as well and try to find the balance between writing for your blog and guest posting. I suggest you give it a try and see those traffic numbers grow.

[bctt tweet=”Any opportunity to #write more should be exciting for a #blogger.” username=”OurWriteSide”]

Our Write Side is always looking for guest posts. When’s the last time you wrote one?

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Melinda Harmon Melinda Harmon is a content manager and an amateur writer. She specializes on writing useful posts about writing, writing tools, and how to improve writing skills. Melinda dreams of publishing her own book and helping people know more about writing.

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